More Help Did you know that princess cut necklaces will be the second most widely used form of diamonds sold in the US today, the first being round brilliant diamonds? While we love the intricate designs manufactured by the combinations of diamond shapes and colors, unlike our love for luxurious and ornate jewelry, it seems that women are attracted to 2 of one of the most simple diamond shapes; the round brilliant diamond is really a shape in line with the circle and also the second most popular, the princess cut, is a shape in line with the square.
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