I think that everything said was actually very logical.
However, what about this? suppose you typed a catchier title? I am not suggesting your information is not solid., however suppose you added something that makes people desire more? I mean ZS Help is kinda plain. You could look at Yahoo's front page and watch how they create post headlines to get viewers to open the links.
You might try adding a video or a picture or two to get people excited about everything've got to say. Just my opinion, it could make your website a little livelier.
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